Agenda

Mirren Live is Complete for 2021

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Track One
The Future of the
Agency Business

2020 changed the trajectory of the agency business – again. This track will take a look at what’s ahead, including well-informed perspectives from outside the industry.

Track Two
Building a Faster, Smarter, Healthier Agency – Part One

We’ll address how your clients, your talent, and your P&L are all demanding a complete evolution of your operation.
Let’s look at how to do it.

Track Three
New Models, New Capabilities, New Growth

Periods of significant change often lead to the most significant innovation. Here, we’ve assembled 10 firms that are most shaking up the business right now.

10:00 am ET
Track 1

Keynote: How Marketing is Being Revolutionized & Marketers Re-Invented

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The Rishad Tobaccowala Group
Advisor, Author, Educator & Speaker
11:15 am ET
Track 1

The Three Trends that Will Most Impact the Agency Business in 2021

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Mirren
Managing Director
Track 2

Making Your Agency More Nimble, More Responsive (Part One)

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Moderator
AgencyAgile
CEO
Track 3

Ad Age CEO Panel: Models of Innovation & Growth

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Camp + King
Partner & Managing Director Chicago
The Martin Agency
Chief Executive Officer
Highdive
Chief Creative Officer
Ten35
CEO
Moderator
AdAge
News Editor
12:15 pm ET
Track 1

Forbes Marketing Chief Panel: Our Crystal Ball for the Agency Business

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Anheuser-Busch
Chief Marketing Officer
Frito-Lay
Chief Marketing Officer
American Express
SVP, Global Brand Planning & Content
Moderator
Forbes
Editor
Track 2

Making Your Agency More Nimble, More Responsive (Part Two)

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LaneTerralever
CEO
MediaMonks
Founder
Big Spaceship
CEO
Mavenlink
Agency Managing Director & VP of Advisory Services
Moderator
AgencyAgile
CEO
Track 3

Oliver: Our Model for Continued Triple-Digit Growth

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OLIVER
CEO
1:15 pm ET
Track 1

Afternoon Kick-Off: Special Announcements, Access to Bonus Materials, Upcoming Session Prep

Mirren
Managing Director
1:30 pm ET
Track 1

What Insourcing Now Means for External Agencies

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Garmin
Global VP Creative
Realtor.com
VP, Brand & Creative
Highmark Health
VP, Brand & Creative
Hallmark
Director, Creative Marketing & Brand Content Studios
In-House Agency Forum (IHAF)
Director
Track 2

Managing Hybrid Remote/In-Office Teams

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Digitas
EVP, MD of Boston & Detroit, Head of Account Management
VIA
Chief Executive Officer
Goodby Silverstein & Partners
President & Managing Partner
Sid Lee
Partner & Architect
Moderator
WONGDOODY
Chief Talent Officer
Track 3

New Strategic Consulting Models: The Next Level of Client Partnership

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Proto
Chairman & Co-Founder
2:30 pm ET
Track 1

Forbes Tech Panel: How Media Consumption Will Continue to Change the Agency Business

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LinkedIn
Director of Market Engagement
TikTok
Head of Global Agency & Accounts
Google/YouTube
Chief Brand Marketing Evangelist
Twitter
Global Head of Revenue Product Strategy
Moderator
Forbes
Editor
Track 2

How Automation Can Help Increase Your Collaboration, Strategic Value & Margins

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Celtra
CMO
Track 3

Ad Age CEO Panel: Models of Innovation & Growth

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VIRTUE Worldwide
Managing Director, The Americas
Mojo Supermarket
Founder & CCO
Mischief
Co-Founder & CCO
Colossus
Co-Founder & ECD
Moderator
AdAge
Executive Editor
3:30 pm ET
Track 1

Keynote: Leveraging a Year of Seismic Shifts: Creating Innovation & Growth

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Microsoft
Global Studios & Marketing Community
4:15 pm ET
Track 1

End of Conference Day One