Agenda
Mirren Live is Complete for 2021
We'll See You May 2022 in New York +
Via Live Broadcast!
Creating a Virtual Pitch that Blows Away the Client
We’re kicking off Mirren Live 2 weeks before the main event – addressing what it now takes to win business when pitching virtually. In fact, we’ll reveal how a few select agencies have cracked the code, resulting in unusually high win rates. While some pitching may begin to return to in-person, remote is here to stay as a key element in the process.
Mastering it is mission critical.
11:00 am ET
Track 1
Creating a Kick-Ass Virtual Pitch
We’ve assembled a strong group of agencies who are winning an exceptional amount of business.
We’ll take a look at what it now takes to break through and convert opportunities in the world of pitching virtually. From corralling a remote team and getting more client access, to crafting the presentation and commanding the virtual room, we’ll reveal what it now takes to win more consistently.
Creating a Kick-Ass Virtual Pitch
We’ve assembled a strong group of agencies who are winning an exceptional amount of business.
We’ll take a look at what it now takes to break through and convert opportunities in the world of pitching virtually. From corralling a remote team and getting more client access, to crafting the presentation and commanding the virtual room, we’ll reveal what it now takes to win more consistently.
12:15 pm ET
Track 1
How We’ve Orchestrated a Record Year of New Business Wins
Despite all the recent pandemic and economic challenges, Barkley has been unstoppable. In fact, 2020 was a record year of wins and growth, with 2021 already following suit.
We’re bringing Barkley back again this year. However, this time, to address more specifically the methods they’re using to bring in so much business.
How We’ve Orchestrated a Record Year of New Business Wins
Despite all the recent pandemic and economic challenges, Barkley has been unstoppable. In fact, 2020 was a record year of wins and growth, with 2021 already following suit.
We’re bringing Barkley back again this year. However, this time, to address more specifically the methods they’re using to bring in so much business.
1:15 pm ET
Track 1
End of Pre-Conference Workshop
End of Pre-Conference Workshop
Track One
The Future of the
Agency Business
Agency Business
2020 changed the trajectory of the agency business – again. This track will take a look at what’s ahead, including well-informed perspectives from outside the industry.
Track Two
Building a Faster, Smarter, Healthier Agency – Part One
We’ll address how your clients, your talent, and your P&L are all demanding a complete evolution of your operation.
Let’s look at how to do it.
Track Three
New Models, New Capabilities, New Growth
Periods of significant change often lead to the most significant innovation. Here, we’ve assembled 10 firms that are most shaking up the business right now.
10:00 am ET
Keynote: How Marketing is Being Revolutionized & Marketers Re-Invented
We are pleased to open with Rishad Tobaccowala, best selling author behind Restoring the Soul of Business. Providing personal counsel to business leaders around the world, he reveals a provocative and enlightening point of view on how to completely reframe the future of business and marketing – so that our businesses can better innovate and thrive in this new age of business transformation.
11:15 am ET
The Three Trends that Will Most Impact the Agency Business in 2021
Based on Mirren’s client-side research and agency consulting around the world, Brent will reveal three of the most significant changes that will hit – and impact – the agency business in 2021. He’ll outline the trends, the growth opportunities, and the impact they will have on your talent, your clients, and your pipeline.
Making Your Agency More Nimble, More Responsive (Part One)
The ever increasing pace of disruptive technological change – cliché and reality – has challenged agencies for years now. Add in the global pandemic and shifting work models, and there is a new spotlight on the need to adapt to these forces.
Often mislabeled as “Agile,” it’s really more about being “nimble” and “adaptive” – the processes and skills to scale your operations more effectively. In this two-part session, Jack will outline a set of key factors and new best practices applied by those agencies who’ve most effectively evolved their operational machines. A self-evaluation tool will be provided, to help immediately begin applying the key concepts.
Five Key Transformation Levers
- Reducing size-driven complexity/chaos
- Improving understanding and alignment
- Reducing interruptive noise and thrashing
- Taming hierarchy and dominance
- Implementing a self-managed team process
Often mislabeled as “Agile,” it’s really more about being “nimble” and “adaptive” – the processes and skills to scale your operations more effectively. In this two-part session, Jack will outline a set of key factors and new best practices applied by those agencies who’ve most effectively evolved their operational machines. A self-evaluation tool will be provided, to help immediately begin applying the key concepts.
Five Key Transformation Levers
- Reducing size-driven complexity/chaos
- Improving understanding and alignment
- Reducing interruptive noise and thrashing
- Taming hierarchy and dominance
- Implementing a self-managed team process
Ad Age CEO Panel: Models of Innovation & Growth
The business planning that got you to where you are today, will not get you to where you need to be tomorrow.
Through the lens of those taking a different path, we’ll take a look at the future of the agency business. In particular, this group of innovators will address the changes they’ve implemented to create growth that is consistent – how they’ve innovated with their business plans, business models, capabilities, new business, and talent management. And finally, we’ll also get some insight into their plans for the year ahead.
Through the lens of those taking a different path, we’ll take a look at the future of the agency business. In particular, this group of innovators will address the changes they’ve implemented to create growth that is consistent – how they’ve innovated with their business plans, business models, capabilities, new business, and talent management. And finally, we’ll also get some insight into their plans for the year ahead.
12:15 pm ET
Forbes Marketing Chief Panel: Our Crystal Ball for the Agency Business
Each year, we invite a select group of clients – with ginormous budgets – to provide their frank and constructive perspective on the agency business. Sounds ominous, but it’s all good stuff. Forbes will guide the group through a discussion that addresses the marketing services clients most need right now, why they pay more for some agencies over others, the untapped opportunities for agencies – and how this will evolve over the coming year.
Making Your Agency More Nimble, More Responsive (Part Two)
In this panel discussion, we’ll build on the previous breakout session with Jack Skeels.
Here, we’ve collected a group of agencies, who’ve each made significant progress in streamlining their operations. We’ll look at what’s worked, what hasn’t, the challenges they had to overcome, and the role this has played in becoming an indispensable resource for their clients.
Here, we’ve collected a group of agencies, who’ve each made significant progress in streamlining their operations. We’ll look at what’s worked, what hasn’t, the challenges they had to overcome, and the role this has played in becoming an indispensable resource for their clients.
Oliver: Our Model for Continued Triple-Digit Growth
Based out of London, Oliver has built one of the most innovative models in the agency business – and their growth has been incredible. They’ve doubled in size again over just the last few years and now have 200 clients in 46 countries. Last year was another year of record growth. This year, they’re projecting the same.
In short, Oliver embeds custom-built teams directly into their client organizations – physically at their offices and into their day-to-day marketing operations. They build nimble, flexible teams that become a part of each client team. However, it’s their clever methods that lead to unstoppable new business and organic growth success. And somehow, even without being physically onsite with their clients right now, they have adapted again, and the growth continues.
In this talk, Peter will outline their model, discuss rapid redesigning of agency models to better accommodate the changing needs of clients, and importantly, how to take care of your people so they, in turn, take good care of your clients.
In short, Oliver embeds custom-built teams directly into their client organizations – physically at their offices and into their day-to-day marketing operations. They build nimble, flexible teams that become a part of each client team. However, it’s their clever methods that lead to unstoppable new business and organic growth success. And somehow, even without being physically onsite with their clients right now, they have adapted again, and the growth continues.
In this talk, Peter will outline their model, discuss rapid redesigning of agency models to better accommodate the changing needs of clients, and importantly, how to take care of your people so they, in turn, take good care of your clients.
1:15 pm ET
Track 1
Afternoon Kick-Off: Special Announcements, Access to Bonus Materials, Upcoming Session Prep
1:30 pm ET
What Insourcing Now Means for External Agencies
According to the latest research from the In-House Agency Forum, 75% of clients now have an internal agency – an increase of 17% in just three years. And, while cost and speed remain hallmarks of the model, corporate clients report that the leading advantages of internal agencies are knowledge of the business and the brand.
Facilitated by the IHAF (In-House Agency Forum), this panel offers a rare chance to hear from those who run these fast-growing teams. We’ll go deep on the role internal agencies play, while revealing the biggest opportunities for roster agencies.
Facilitated by the IHAF (In-House Agency Forum), this panel offers a rare chance to hear from those who run these fast-growing teams. We’ll go deep on the role internal agencies play, while revealing the biggest opportunities for roster agencies.
Managing Hybrid Remote/In-Office Teams
Early last spring, you left the office to start working from home. It wasn’t conceivable back then – this may be the last time all your staff would be together under one roof. To make matters worse, now you’re really choked about that over-priced lease.
For this session, we’ve assembled a mix of innovative operations to address two aspects of managing teams that will be in the office and remote. First, we’ll look at what it now takes to effectively manage teams who aren’t physically together – particularly as it relates to maintaining productivity, morale and culture.
Second, the group will share their plans for office re-entry, including how their spaces have changed to function in completely new ways.
For this session, we’ve assembled a mix of innovative operations to address two aspects of managing teams that will be in the office and remote. First, we’ll look at what it now takes to effectively manage teams who aren’t physically together – particularly as it relates to maintaining productivity, morale and culture.
Second, the group will share their plans for office re-entry, including how their spaces have changed to function in completely new ways.
New Strategic Consulting Models: The Next Level of Client Partnership
Barry has assembled some of the sharpest executives in the agency business to launch an innovative new consulting practice, Proto. Six of the seven founding team members all hail from R/GA.
Focusing on entire client C-Suite teams, they provide services focused in four areas: Commercial Strategy, Product & Service Prototyping & Implementation, Brand Strategy, and Customer Experience Planning.
At their core, they believe that innovation is only of value if a client actually launches something. To that end, much of their early time has been spent developing proprietary processes and tools that enable commercial action. This has meant completely breaking agency and consulting models of the past. In fact, within their first few weeks, they’ve already landed clients in Retail and Healthcare.
Barry will outline their new model, with key lessons that apply directly back to agencies.
Focusing on entire client C-Suite teams, they provide services focused in four areas: Commercial Strategy, Product & Service Prototyping & Implementation, Brand Strategy, and Customer Experience Planning.
At their core, they believe that innovation is only of value if a client actually launches something. To that end, much of their early time has been spent developing proprietary processes and tools that enable commercial action. This has meant completely breaking agency and consulting models of the past. In fact, within their first few weeks, they’ve already landed clients in Retail and Healthcare.
Barry will outline their new model, with key lessons that apply directly back to agencies.
2:30 pm ET
Track 1
Forbes Tech Panel: How Media Consumption Will Continue to Change the Agency Business
See MoreForbes Tech Panel: How Media Consumption Will Continue to Change the Agency Business
This panel of tech thought leaders will provide a perspective on what they see as the coming trends for consumers and their consumption of media. Most importantly, they’ll discuss the implications they see for the agency business, with a particular focus on new growth opportunities.
How Automation Can Help Increase Your Collaboration, Strategic Value & Margins
The pandemic has driven giant leaps in e-commerce adoption, digitalization, and online content consumption. As clients move quickly to capitalize on these new trends, this can all be a threat or opportunity for agencies.
In this session, we will explore how you can leverage automation to create new offerings, accelerate the speed of your work, increase strategic value – and improve margins.
We'll address:
- Tighter collaboration between client and agency teams
- Moving offshore production work closer to home for faster speed
- Increasing team capacity to capture high-value, strategic work
- Stronger connections between creative, media, and production teams
- Developing inspired and beautiful digital content that scales
In this session, we will explore how you can leverage automation to create new offerings, accelerate the speed of your work, increase strategic value – and improve margins.
We'll address:
- Tighter collaboration between client and agency teams
- Moving offshore production work closer to home for faster speed
- Increasing team capacity to capture high-value, strategic work
- Stronger connections between creative, media, and production teams
- Developing inspired and beautiful digital content that scales
Ad Age CEO Panel: Models of Innovation & Growth
We’ll continue to take a look at the future of the agency business, through the lens of several shops taking a different path.
In particular, this group of innovators will address the changes they’ve implemented to create growth that is consistent – how they’ve innovated with their business plans, business models, capabilities, new business, and talent management. We’ll also get some insight into their plans for the year ahead.
In particular, this group of innovators will address the changes they’ve implemented to create growth that is consistent – how they’ve innovated with their business plans, business models, capabilities, new business, and talent management. We’ll also get some insight into their plans for the year ahead.
3:30 pm ET
Keynote: Leveraging a Year of Seismic Shifts: Creating Innovation & Growth
In his role at Microsoft, Bob leads the communication of Microsoft’s narrative to audiences around the world through Experiential Marketing, Video and Interactive Media. Over the last year, in response to the rapid change, he has completely transformed this element of Microsoft's marketing. Here, he will share key innovation practices that Microsoft applied – those that directly relate to the agencies – who are also working to innovate and grow during a period of seismic shifts.
4:15 pm ET
Track 1
End of Conference Day One
End of Conference Day One
Track Four
Reinventing New Business: Taking Back More Control
Agency new business continues to face more challenges. Here, we’ll address what it now takes to build a more proactive sales operation – one that is focused, methodical, and leaner.
Track Five
Building a Faster, Smarter, Healthier Agency – Part Two
We’ll build on this same track from Day One, but focus in on talent. Let’s take a look at how to better assess, manage and take care of your people.
Track Six
Peer Collaboration: Interactive Group Sessions
Participate in fully interactive group discussions with industry peers, each moderated by a specialist. Seating is limited for the Small Group Think Tanks, with advance sign-up opening May 11th.
10:00 am ET
Keynote: The New Client CMO Priorities & How Your Agency Can Capitalize
In this keynote, Jay will reveal Gartner’s latest research that outlines where client-side CMOs are now placing their bets, the challenges they’ll face in achieving their goals, and how they view their agency relationships. This will include a look at marketing budget trends, the CMO’s strategic priorities for 2021 and beyond, and where agencies can serve as indispensable strategic partners.
Please note that due to copyright reasons, Jay’s session will not be recorded and provided for playback. This has allowed him to provide deeper insight during the session.
Please note that due to copyright reasons, Jay’s session will not be recorded and provided for playback. This has allowed him to provide deeper insight during the session.
11:15 am ET
Search Consultant Panel: What’s Ahead for Your New Business Pipeline
Search consultants are an effective leading indicator for the new business pipelines of agencies.
This group of leading matchmakers will share what’s currently in their pipelines and ahead for agencies. They’ll discuss the make up of client requests, including budget sizes, client objectives, agency capabilities required, and number of opportunities. At the same time, they’ll provide their perspective on opportunities for smaller versus larger agencies.
And finally, we’ll take a brief look at the world of pitching business virtually. How will clients evolve their approach as more people begin to go back into their offices? At the same time, what are some of the best practices of those agencies who’ve performed the best at virtual pitching.
This group of leading matchmakers will share what’s currently in their pipelines and ahead for agencies. They’ll discuss the make up of client requests, including budget sizes, client objectives, agency capabilities required, and number of opportunities. At the same time, they’ll provide their perspective on opportunities for smaller versus larger agencies.
And finally, we’ll take a brief look at the world of pitching business virtually. How will clients evolve their approach as more people begin to go back into their offices? At the same time, what are some of the best practices of those agencies who’ve performed the best at virtual pitching.
Assessing Your Talent: The New Benchmarks for High-Performing Agency Talent
One of the most critical areas that separates agencies right now: the quality of their talent. Mirren sees this every day with thousands of executives that move through their training programs each year.
While the industry has experienced a radical shift to support health and wellbeing, this doesn’t mean talent should no longer be looked at as an opportunity to innovate. Here’s a truth: the talent that got you to where you are today, may not be the talent to get you to where you need to be tomorrow. The good of the whole organization is greater than that of underperforming individuals.
In this session, Brent will outline a set of benchmarks by which you can evaluate the effectiveness of your individual people. This will provide critical insight to help with your talent management planning and where you need to upgrade talent in some cases – or just upskill.
While the industry has experienced a radical shift to support health and wellbeing, this doesn’t mean talent should no longer be looked at as an opportunity to innovate. Here’s a truth: the talent that got you to where you are today, may not be the talent to get you to where you need to be tomorrow. The good of the whole organization is greater than that of underperforming individuals.
In this session, Brent will outline a set of benchmarks by which you can evaluate the effectiveness of your individual people. This will provide critical insight to help with your talent management planning and where you need to upgrade talent in some cases – or just upskill.
Now Full: Small Group Think Tank 1 (55 mins)
Moderator
Mirren: Nadine Tull, Agency Growth Strategy Director
Overview
These special interactive sessions provide the opportunity to connect with a group of 20 industry peers during Mirren Live. Addressing a critical industry topic, you’ll be able join in, ask questions, share your thoughts, and learn from others. All are moderated by a subject matter expert in a “cameras on and open mic” format.
Please note that due to privacy reasons, our small group Think Tanks will not be recorded.
Improving Organic Growth Performance
This group will focus on the topic of Organic Growth. As new business becomes increasingly difficult, current clients still provide the best source of growth. You have a relationship, the door is open, you have a base understanding of their business… however, what are the best practices working right now to generate more business from existing clients? We’ll address the challenges, opportunities, and new methods for making Organic Growth more effective.
Mirren: Nadine Tull, Agency Growth Strategy Director
Overview
These special interactive sessions provide the opportunity to connect with a group of 20 industry peers during Mirren Live. Addressing a critical industry topic, you’ll be able join in, ask questions, share your thoughts, and learn from others. All are moderated by a subject matter expert in a “cameras on and open mic” format.
Please note that due to privacy reasons, our small group Think Tanks will not be recorded.
Improving Organic Growth Performance
This group will focus on the topic of Organic Growth. As new business becomes increasingly difficult, current clients still provide the best source of growth. You have a relationship, the door is open, you have a base understanding of their business… however, what are the best practices working right now to generate more business from existing clients? We’ll address the challenges, opportunities, and new methods for making Organic Growth more effective.
12:15 pm ET
Building a Proactive New Business Operation
With a continued ability to evolve their offering and approach to new business, Digitas remains one of the most successful agencies in the business.
In this session, Michelle will share a set of best practices that most directly impact the success of a new business operation. Less about size of agency, it’s more about your plan, your assets and your talent. In particular, she’ll address how to build a growth engine that is more proactive, methodical and consistent.
In this session, Michelle will share a set of best practices that most directly impact the success of a new business operation. Less about size of agency, it’s more about your plan, your assets and your talent. In particular, she’ll address how to build a growth engine that is more proactive, methodical and consistent.
How We Keep Our People Smiling: Health & Wellbeing in 2021
Not only has Kamran built one of the most innovative and thriving media agencies, Crossmedia is consistently recognized as a “Best Place to Work” – this year again with AdAge.
When referring to his agency’s culture-building programs, he often references how, “This business is supposed to be fun and crazy and creative and intense and fueled by passion and ideas. We are advertising lovers, burger fiends, fine art curators, top chefs, ballers and pack runners. And those are only our in-office programs. Does it work? We have an 87% retention rate over the past three years and probably one of the most ethnically diverse teams in the business.”
In this session, Kamran, Anthony and Jennifer will share the practices by which they keep their talent inspired, performing well – and loyal to the cause that is Crossmedia and their clients.
When referring to his agency’s culture-building programs, he often references how, “This business is supposed to be fun and crazy and creative and intense and fueled by passion and ideas. We are advertising lovers, burger fiends, fine art curators, top chefs, ballers and pack runners. And those are only our in-office programs. Does it work? We have an 87% retention rate over the past three years and probably one of the most ethnically diverse teams in the business.”
In this session, Kamran, Anthony and Jennifer will share the practices by which they keep their talent inspired, performing well – and loyal to the cause that is Crossmedia and their clients.
Now Full: Small Group Think Tank 4 (75 mins)
Moderator
Mavenlink: Brent Trimble, Agency Managing Director & VP of Advisory Services
Overview
These special interactive sessions provide the opportunity to connect with a group of 20 industry peers during Mirren Live. Addressing a critical industry topic, you’ll be able join in, ask questions, share your thoughts, and learn from others. All are moderated by a subject matter expert in a “cameras on and open mic” format.
Please note that due to privacy reasons, our small group Think Tanks will not be recorded.
Making Your Agency More Nimble & Responsive Without Sacrificing Breakthrough Work
Clients are scrambling to respond to quickly-shifting market conditions in real-time. Agencies have long been known for making the impossible come to pass. But as dynamics around cost, platform, talent and competition increase - how can agencies continue to adapt to this pressure? Traditional agency models and inherent complexity can frustrate clients with no patience for slower-moving operations. Additionally, clients are gravitating towards those agency models that are more nimble and responsive – across strategy, activation and production. This group will discuss those best practices to help agencies become more nimble without sacrificing the integrity of their work, talent and output.
Mavenlink: Brent Trimble, Agency Managing Director & VP of Advisory Services
Overview
These special interactive sessions provide the opportunity to connect with a group of 20 industry peers during Mirren Live. Addressing a critical industry topic, you’ll be able join in, ask questions, share your thoughts, and learn from others. All are moderated by a subject matter expert in a “cameras on and open mic” format.
Please note that due to privacy reasons, our small group Think Tanks will not be recorded.
Making Your Agency More Nimble & Responsive Without Sacrificing Breakthrough Work
Clients are scrambling to respond to quickly-shifting market conditions in real-time. Agencies have long been known for making the impossible come to pass. But as dynamics around cost, platform, talent and competition increase - how can agencies continue to adapt to this pressure? Traditional agency models and inherent complexity can frustrate clients with no patience for slower-moving operations. Additionally, clients are gravitating towards those agency models that are more nimble and responsive – across strategy, activation and production. This group will discuss those best practices to help agencies become more nimble without sacrificing the integrity of their work, talent and output.
1:15 pm ET
Track 1
Afternoon Kick-Off: Special Announcements, Access to Bonus Gen Z Consumer Trend Materials from Mintel
1:45 pm ET
Capturing Growth and New Business in the New Digital Media Landscape
Bruce is a leading M&A specialist in the technology, marketing and agency sectors. In this session, he’ll address the significant revenue opportunities for agencies within the rapidly transforming Digital Media space.
It’s no secret there’s tremendous change taking place with rapid media consumption shifts, new channels continually emerging, retail media quickly becoming a force – and clients becoming overwhelmed with it all.
With this in mind, Bruce will address how to capture digital new business opportunities for your agency. He’ll reveal where the client spending is headed, including the specific mediums/channels. And importantly, to tap these growth opportunities most effectively, he’ll outline whether you should build out new capabilities, outsource, or make an acquisition.
It’s no secret there’s tremendous change taking place with rapid media consumption shifts, new channels continually emerging, retail media quickly becoming a force – and clients becoming overwhelmed with it all.
With this in mind, Bruce will address how to capture digital new business opportunities for your agency. He’ll reveal where the client spending is headed, including the specific mediums/channels. And importantly, to tap these growth opportunities most effectively, he’ll outline whether you should build out new capabilities, outsource, or make an acquisition.
Motivating & Retaining Your Best Talent
Because of the protracted period of anxiety, stress and exhaustion – it is being predicted by some that 2021 may be one of the worst years for talent turnover in the agency business. People just need a change in routine, something new, a breath of fresh air. Understandable, but not ideal for your operation.
In this discussion, we’ll explore the creative ways in which organizations are addressing the critical issue of talent retention – keeping their people motivated, inspired, feeling well, and embracing that they’re in the right place for the long-term.
In this discussion, we’ll explore the creative ways in which organizations are addressing the critical issue of talent retention – keeping their people motivated, inspired, feeling well, and embracing that they’re in the right place for the long-term.
The New Consumer Trends That Will Define the Next 12 Months (Interactive Session)
In this interactive session, you’ll have the opportunity to hear from an industry research expert and participate in the discussion.
Tom and Ericka will reveal Resonate’s latest research findings on the new consumer trends as we start to see “herd immunity” ahead. With light at the end of the tunnel, clients are expecting their agencies to lead them through this next stage of getting back to normal. In particular, they’ll address the new consumer health mindset; personal wealth, resources and economics; and how values will drive new buying behavior.
As Tom and Ericka move through their findings, you’ll have the opportunity to jump in, add more context, and even introduce your own thoughts on what’s ahead
Tom and Ericka will reveal Resonate’s latest research findings on the new consumer trends as we start to see “herd immunity” ahead. With light at the end of the tunnel, clients are expecting their agencies to lead them through this next stage of getting back to normal. In particular, they’ll address the new consumer health mindset; personal wealth, resources and economics; and how values will drive new buying behavior.
As Tom and Ericka move through their findings, you’ll have the opportunity to jump in, add more context, and even introduce your own thoughts on what’s ahead
2:45 pm ET
How to Retain Your Value with Clients: Embracing Procurement
As a former P&G client and procurement executive, John has worked with hundreds of agencies. In this quick-hitting session, he’ll share new insight on how clients are now assessing, selecting and negotiating with their agencies. In particular, John will dive into procurement, looking at their objectives and the strategies they use to get more out of agencies. Concluding the session, he’ll then address how to more effectively engage procurement, negotiate better terms – and make two critical investments in your agency to retain your value with clients.
The New Role of Account Management: Client Consultant + Agency Revenue Growth
There are now 2 types of account leads: those who proactively lean in, lead their clients, and grow the business – and those who are subservient order takers. One is a confident client partner, while the other is a tactical vendor. Clients have had it with agency account leads who simply “do as they’re told."
As marketers are working to navigate the new realities of emerging commerce opportunities, there is a perception that agency teams are not keeping up. As a result, clients are now leaving at a pace we’ve not seen before. They are simply moving to another agency who they believe can keep up with the pace of change, and provide meaningful insight, full-funnel strategy and business impact.
In this session, Nadine will outline a model by which you can evaluate this critical client-facing role. She’ll review the aptitude and skills required to proactive lead clients and become strategic client consultants – directly impacting the client’s business and the agency’s business.
As marketers are working to navigate the new realities of emerging commerce opportunities, there is a perception that agency teams are not keeping up. As a result, clients are now leaving at a pace we’ve not seen before. They are simply moving to another agency who they believe can keep up with the pace of change, and provide meaningful insight, full-funnel strategy and business impact.
In this session, Nadine will outline a model by which you can evaluate this critical client-facing role. She’ll review the aptitude and skills required to proactive lead clients and become strategic client consultants – directly impacting the client’s business and the agency’s business.
Track 3
Answering the Call to Design a New Agency (Interactive Session Limited to 60 Seats)
See MoreAnswering the Call to Design a New Agency (Interactive Session Limited to 60 Seats)
Without the advantages of being in a major market, or the backing of a holding company, Erin and her team have built an innovative new agency model that has transformed their growth. They have dramatically increased their new business pipeline, improved how they resource for project-based work, increased their margins, and inspired a deep commitment in their people.
Erin will walk through three core initiatives that led to their transformation:
- Rebranding and sharpening their focus
- Strategic partnerships
- Employee recruitment and retention
This will be an interactive session, with cameras on. You’ll have the ability to evaluate your own agency, engage Erin with questions about how they’ve successfully orchestrated their evolution, and participate in group discussion.
Erin will walk through three core initiatives that led to their transformation:
- Rebranding and sharpening their focus
- Strategic partnerships
- Employee recruitment and retention
This will be an interactive session, with cameras on. You’ll have the ability to evaluate your own agency, engage Erin with questions about how they’ve successfully orchestrated their evolution, and participate in group discussion.
3:45 pm ET
Keynote: Reimagining the Future of Your Agency
In this closing keynote, Nigel Vaz, CEO of Publicis Sapient, will address how to spark radical innovation inside your agency – and why it now takes a constant state of beta to adapt and thrive.
4:30 pm ET
Track 1
End of Conference Day Two
End of Conference Day Two
Building a Digital Marketing Machine
to Drive Your New Business
to Drive Your New Business
We’ve saved some of the best for last.
Mirren Live will wrap with this special two-session workshop.
Here, we’ll address how to build a more effective online machine
to fuel your new business efforts.
11:00 am ET
Track 1
Digital New Business: Crafting Your Strategy, Selecting Your Tools
A digital marketing system that regularly creates closed business is entirely attainable for your agency. The difference between what fails and works, isn’t just about the tech tools themselves, it’s also about your strategy.
Join Lauren, Chris, and Mark from Newfangled, a firm that specializes in building online new business systems for agencies. They’ll outline how to employ The Five Pillars of Digital Marketing – with the goal of activating a consistent cycle of converted business.
Note: four weeks following the conference, Newfangled will be providing a four-part live webinar training series with Mirren. Here you’ll have the ability to build out your own custom digital marketing program to help drive new business growth. More information will be provided during their session.
Digital New Business: Crafting Your Strategy, Selecting Your Tools
A digital marketing system that regularly creates closed business is entirely attainable for your agency. The difference between what fails and works, isn’t just about the tech tools themselves, it’s also about your strategy.
Join Lauren, Chris, and Mark from Newfangled, a firm that specializes in building online new business systems for agencies. They’ll outline how to employ The Five Pillars of Digital Marketing – with the goal of activating a consistent cycle of converted business.
Note: four weeks following the conference, Newfangled will be providing a four-part live webinar training series with Mirren. Here you’ll have the ability to build out your own custom digital marketing program to help drive new business growth. More information will be provided during their session.
12:30 pm ET
Track 1
The New Essential Technologies for New Business
Damn, there’s a lot of options for tech platforms and tools to help drive new business. Where do you start?
Right here.
Bonnie will take a look at technologies your agency should consider to improve the effectiveness of your new business efforts. She’ll discuss the platforms and tools that will create intelligent, timely, and personalized communications that drive the right conversations for new business – all, while consuming fewer resources.
And finally, this session will share examples of how other agencies are using these essential technologies to get more meetings, and ultimately, more wins.
The New Essential Technologies for New Business
Damn, there’s a lot of options for tech platforms and tools to help drive new business. Where do you start?
Right here.
Bonnie will take a look at technologies your agency should consider to improve the effectiveness of your new business efforts. She’ll discuss the platforms and tools that will create intelligent, timely, and personalized communications that drive the right conversations for new business – all, while consuming fewer resources.
And finally, this session will share examples of how other agencies are using these essential technologies to get more meetings, and ultimately, more wins.
1:45 pm ET
Track 1