Lauren McGaha

Newfangled

Chief Content Officer

Biography

As Chief Content Officer, Lauren leads the content marketing division at Newfangled, which helps clients achieve results from their collective content.

She coaches her team to not only create the right strategy for each firm but also to craft the complex systems and tools needed to properly sustain, measure, and optimize that strategy.

Her team is at the core of Newfangled’s vision: to enable firms to leverage their expert knowledge in order to build relationships with their best prospects.

All sessions by Lauren McGaha

Digital New Business: Crafting Your Strategy, Selecting Your Tools

A digital marketing system that regularly creates closed business is entirely attainable for your agency. The difference between what fails and works, isn’t just about the tech tools themselves, it’s also about your strategy.

Join Lauren, Chris, and Mark from Newfangled, a firm that specializes in building online new business systems for agencies. They’ll outline how to employ The Five Pillars of Digital Marketing – with the goal of activating a consistent cycle of converted business.

Note: four weeks following the conference, Newfangled will be providing a four-part live webinar training series with Mirren. Here you’ll have the ability to build out your own custom digital marketing program to help drive new business growth. More information will be provided during their session.

26 May 2021

11:00 am