Greg’s spent decades crafting ideas for many of the world’s best-known brands which have solidified their place in modern culture.
A lengthy stint at Fallon and an even lengthier one as New York CCO for BBDO saw him collect an armory of awards. Basically, if it’s shiny and sets off a metal detector, he’s probably won it. But when the global pandemic took hold and shook our industry to the core, it was time to reinvent.
In June 2020, Greg launched Mischief @ No Fixed Address. The creative solutions agency was built to solve, not sell, with a model cemented in none of the things shackling so many others in the game. Mischief is agility. It’s transparency. It’s anti-siloed. It’s A-team talent only. It’s-money-where-mouth is. It’s play. It’s [insert-less-overused-word-for-”brave”-and-”entrepreneurial” here]. It’s magic over margins. Basically, it’s everything Greg saw as a threat in holding company life.