What Insourcing Now Means for External Agencies
According to the latest research from the In-House Agency Forum, 75% of clients now have an internal agency – an increase of 17% in just three years. And, while cost and speed remain hallmarks of the model, corporate clients report that the leading advantages of internal agencies are knowledge of the business and the brand.
Facilitated by the IHAF (In-House Agency Forum), this panel offers a rare chance to hear from those who run these fast-growing teams. We’ll go deep on the role internal agencies play, while revealing the biggest opportunities for roster agencies.