Mintel




Mintel Reports: Mintel Reports is the first place to go if you want to understand a market quickly. With more than 1,000 reports produced every year, each one combines consumer research, market information, product innovation and competitive analysis to give you a complete 360-degree view.

The reports are also rooted in robust data and written by expert analysts – so you can have confidence in the decisions you make. Learn more: https://www.mintel.com/mintel-reports

Mintel Trends: Identify the biggest trends worth paying attention to and dive deep into how brands can benefit.

Each trend is backed by observations, statistics and consumer data, examples of how leading brands are already responding and context to understand your market across different demographics and sectors. Learn more: https://www.mintel.com/mintel-trends

Gaby Fireman

Gaby is laser focused on supporting New Business wins and retention. 20 years helping agencies in the USA and EMEA find that 'wow' insight that drives a winning creative and strategy. If I'm still here Mintel must be doing something right!

Lee Thompson

Lee has developed Mintel's Agency, Media, and Academic business in North America. Lee has significant experience working with clients across the professional services spectrum. Currently, Lee works with new and current media and agency clients on the west coast and Canada.

David Kannapel

David is a Director of Business Development, focusing on agencies and media companies. Based in Chicago, he works with small and medium-sized agencies to level the playing field with the large holding companies. Through Mintel's primary data and insights, he's able to provide a lens into 'what the consumer wants and why.' Among other services, he helps agencies formulate pitches, service current clients, and promote thought leadership on blogs and whitepapers. With over 200 agency clients, Mintel is seen as a premier partner in the space. David has a background in selling analytics and other SaaS solutions.




Mintel Reports and Trends are used by the top agencies and professional services companies as the smartest way to understand consumer markets and to understand what’s new and next in consumer behavior.

Contact Gaby to Learn More: gfireman@mintel.com

Mintel Reports and Trends are used by the top agencies and professional services companies as the smartest way to understand consumer markets and to understand what’s new and next in consumer behavior.

Contact Lee to learn more: lthompson@mintel.com

Mintel Reports and Trends are used by the top agencies and professional services companies as the smartest way to understand consumer markets and to understand what’s new and next in consumer behavior.

Contact David  to learn more: dkannapel@mintel.com

Mintel is the expert in what consumers want and why. As the world’s leading market intelligence agency, our analysis of consumers, markets, product innovation and competitive landscapes provides a unique perspective on global and local economies. Since 1972, our predictive analytics and expert recommendations have enabled our clients to make better business decisions faster. Our purpose is to help businesses and people grow. To find out how we do that, visit mintel.com.




Gaby Fireman

SVP Media US and EMEA

Lee Thompson

VP Business Development, Media and Agency, West Coast and Canada

David Kannapel

Business Development - Midwest and South regions

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