Capturing Growth and New Business in the New Digital Media Landscape
Bruce is a leading M&A specialist in the technology, marketing and agency sectors. In this session, he’ll address the significant revenue opportunities for agencies within the rapidly transforming Digital Media space.
It’s no secret there’s tremendous change taking place with rapid media consumption shifts, new channels continually emerging, retail media quickly becoming a force – and clients becoming overwhelmed with it all.
With this in mind, Bruce will address how to capture digital new business opportunities for your agency. He’ll reveal where the client spending is headed, including the specific mediums/channels. And importantly, to tap these growth opportunities most effectively, he’ll outline whether you should build out new capabilities, outsource, or make an acquisition.