Keynote: Leveraging a Year of Seismic Shifts: Creating Innovation & Growth
In his role at Microsoft, Bob leads the communication of Microsoft’s narrative to audiences around the world through Experiential Marketing, Video and Interactive Media. Over the last year, in response to the rapid change, he has completely transformed this element of Microsoft’s marketing. Here, he will share key innovation practices that Microsoft applied – those that directly relate to the agencies – who are also working to innovate and grow during a period of seismic shifts.