How to Retain Your Value with Clients: Embracing Procurement
As a former P&G client and procurement executive, John has worked with hundreds of agencies. In this quick-hitting session, he’ll share new insight on how clients are now assessing, selecting and negotiating with their agencies. In particular, John will dive into procurement, looking at their objectives and the strategies they use to get more out of agencies. Concluding the session, he’ll then address how to more effectively engage procurement, negotiate better terms – and make two critical investments in your agency to retain your value with clients.