The New Role of Account Management: Client Consultant + Agency Revenue Growth
There are now 2 types of account leads: those who proactively lean in, lead their clients, and grow the business – and those who are subservient order takers. One is a confident client partner, while the other is a tactical vendor. Clients have had it with agency account leads who simply “do as they’re told.”
As marketers are working to navigate the new realities of emerging commerce opportunities, there is a perception that agency teams are not keeping up. As a result, clients are now leaving at a pace we’ve not seen before. They are simply moving to another agency who they believe can keep up with the pace of change, and provide meaningful insight, full-funnel strategy and business impact.
In this session, Nadine will outline a model by which you can evaluate this critical client-facing role. She’ll review the aptitude and skills required to proactive lead clients and become strategic client consultants – directly impacting the client’s business and the agency’s business.